Q: Rates are in the 6% range. Are buyers still shopping in Parker?

A: Yes, but they are "payment sensitive." They aren't looking at the price tag; they are looking at the monthly payment.

To win in this market, we market the payment, not just the price. By offering seller credits that permanently or temporarily lower the rate, we can advertise a monthly payment that looks like it belongs in 2022, attracting a flood of qualified buyers.

See exactly how this math works in the Colorado Buyer Payment Playbook.